Haraku Ramen, the halal ramen brand under ISMAYA Group, has taken home the Gold Award at the MMA Smarties Indonesia 2025 for the Instant Impact/Promotion category. The award recognizes Haraku’s bold campaign “The One Noodle,” which introduced a fun and unexpected way to enjoy ramen — with one continuous 3.5-meter noodle designed specially for gamers who don’t want to pause the game.

The win highlights how Haraku Ramen combines strong creativity with real business results. By tapping into gaming culture and delivering a unique culinary experience, the campaign successfully captured attention and boosted engagement in a short period of time. It reflects the brand’s ability to stay relevant and speak directly to Indonesia’s younger generation.

This milestone showcases Haraku Ramen’s ongoing commitment to innovation and new ideas in the F&B scene. It also reinforces the brand’s mission to not just serve ramen, but to create memorable experiences that connect with today’s lifestyle. The Gold Award marks an exciting step forward as Haraku continues to grow and proudly represent Indonesian creativity on bigger stages.